At Curtis Instruments, a Kohler Company, we are looking for a new Marketing and Communications Director to lead our strategy to build brand awareness, promote our products and ultimately drive our growth.
You will partner with Curtis Product Management and Sales teams, as well as Kohler’s MarCom team to develop and implement strategic marketing programs to build awareness. You will ensure that the creative work reflects the positioning, platform, and voice of the organization’s brand. You will champion Curtis’ culture, and respect for people and communities in all aspects of your work and throughout all organizational communications.
The ideal candidate will be located within a commutable distance to the Mount Kisco, NY corporate office. This is a hybrid position, requiring flexibility to go into the office up to two times a week, or as needed.
Additional responsibilities:
• Directs global marketing communications activities and services across all Curtis subsidiaries in America, Europe and Asia.
• Manages content development and directs a small team of freelance, contracted creative talents in design, web design, photography, videography, animation, tradeshow design/construction, etc.
• Works closely with Product Management and Sales to provide all necessary marketing support materials for corporate product introductions.
• Supervises and coordinates the copywriting, design and production of product datasheets and manuals, in close cooperation with product management.
• Works closely with local teams and Kohler subsidiaries to manage all aspects of tradeshow exhibiting.
• Conceives, designs and produces collateral materials such as products/sales brochures and other documents.
• Interfaces and collaborates with technical and product management teams to produce client marketing materials.
• Manages corporate image and identity, branding, and logos. Work with Kohler and/or the Curtis trademark attorney. Implements Kohler’s new design/branding guidelines.
• Manages the corporate public relations program, including news releases for Curtis activities, people and products.
• Liaison to MarCom teams of parent company Kohler. Complies with Kohler requests for imagery, video clips, written content for participation in all parent company projects, including promoting sustainability and other Kohler programs.
• Produces videos and product photography. Manages photo and video portfolios and animation production.
• Copywriting of articles, plus editing, design and production of newsletters, advertisements and promotions.
• Conceives and manages Social Media program strategy and content creation: LinkedIn, etc. in alignment with Group strategy.
• Manage all graphics and design production, typesetting, illustrations, charts/graphs, etc., from concept to design, layouts and printing of a wide range of projects, including logos/corporate icons, business cards, certificates, greeting cards, internal marketing, posters, brochures, print ads etc. in alignment with Group strategy.
• Directs all aspects of web concept, design, development and maintenance, including Google Analytics, for all 11 Curtis websites.
• Supports all Curtis clients with presentations and any necessary support materials.
• Coordinates translations of select documents.
Qualifications and skills needed:
• 10 years of progressively responsible marketing communications management business-to-business (b2b) experience.
• A minimum educational level of a Bachelor’s degree in Communications, Advertising, or Marketing.
• A Master’s degree is preferred in International Marketing or Communications. (substantial coursework towards that degree is acceptable)
• Highly developed project management skills and client service experience.
• A portfolio of work career-spanning examples is required, including writing sample.
• Strong creative skills including copywriting, creative concept development, production and project management for b2b or technical clients are required.
• Extensive experience in managing creative talents, including art designers, to produce a wide range of client projects.
• Knowledge of international marketing required.
• The ideal candidate has a combination of advertising agency and client-side management experience.
• Strong all-around communications, art direction, presentation and negotiation skills.
• Experience in conceiving, developing and implementing successful Social Media Marketing programs in the business-to-business environment.
• Highly developed knowledge of corporate branding/identity and understanding of principles of corporate design and image, as well as typography.
• Hands-on experience with MS Office, The Adobe Creative Suite, Photoshop and digital photography and video production.
• Understanding of all aspects of tradeshow management.
• Experience developing and managing a Marcom budget for business-level and product level projects
• Strong ability to collaborate across organizational boundaries and partner with internal & external stakeholders to deliver an optimized solution to the business.
• Experience in the basics of offset and digital printing is necessary.
The target base salary range for this position is $125,000 - $175,000.